eComXpo - The Virtual Trade Show for eCommerce Marketers

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Welcome to the eComXpo University! Enrolling gives you up to three month’s access to 100+ on-demand presentations from industry experts. Presentations cover all key areas of Affiliate, Search and Interactive Marketing.

The Fall/Winter Semester is now closed.

Please check back soon for the opening of our 2008 Spring/Summer Semester.

View Sample Presentation

Link Building Strategies For Google

Moshe Morris – SEM Basics

Introducing Google Analytics. Sophisticated. Easy. Free. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. In today's discussion we will present a high level overview of Google Analytics, how it differentiates from other solutions, and key reports you can use today to start improving your online performance.

Select a tab below for a list of University presentations

Keynote Presentations

A Conversation about "The Long Tail": Chris Anderson, Editor-in-Chief, Wired Magazine and John Battelle, Founder of FM Publishing
Expand Your Footprint and Monetize More Engagements: Steven Denton, President, LinkShare
Google Analytics: Converting Visitors into Buyers: Nick Mihailovski, Account Manager, Google and Paul Botto, North American Direct Sales Team, Google
Designing the Conversion Funnel: Bryan Eisenberg – Future Now
Digital Strategies for Marketing: Geoff Ramsey – eMarketer
How to Improve Search, Email and Landing Page Results Scientifically: Anne Holland – Marketingsherpa
How Blogs and Web 2.0 Can Change Your Business Forever: Seth Godin – Author
The New Realities of Online Life: Lee Rainie – Pew Internet and American Life Project

Affiliate Marketing

Title	Speaker
6 Steps to Growing Your Business in 2005	Pedro Sostre
7 Deadly Sins of Affiliate Marketing	Linda Woods
7 Proven Paths to Becoming a Super Affiliate Magnet	Paul Colligan
7 Undeniable Truths of the Super Affiliate (Part 1)	Paul Colligan
7 Undeniable Truths of the Super Affiliate (Part 2)	Paul Colligan
A Sale is a Sale is a Sale. Or is it?	Jamie Birch
Adding Value to Your Site	Clark Stephens
Affiliate Fraud Monitoring and Prevention	Mark Romanelli
Affiliate Marketing with Performics	Stuart Frankel
Affiliate Marketing... Beyond E-Commerce Revenue Sharing Programs	Eric Obeck
Affiliate Networks vs. In House Programs	Stephanie Schwab
Affiliate Program Tune Up	Rachel Honoway
Affiliate Program: Cookies, Competitors and CPA's	Jonathan Miller
Affiliate Rancher	Paul Colligan
Affiliate Recruitment	Mauritz Gilfillan
Affiliates and Search: Putting Your Brand In Someone Else's Hands	Jay Weintraub
All you need to know on the European Market	Aurelia Noel
ARM Multi Channel Strategies	Heather Paulson
Beyond Affiliate Achieving True Partner Level Status Among Advertisers	Jeff Molander
Blueprint for Successful Affiliate Marketing	Linda Woods
Building Your Relationship With Performics	Jamie Ross
Capitalizing on the Local Niche for Affiliates	Rachel Honoway
Checklist to Publisher Success	Kerri Pollard
Communications	Shawn Collins
ConnectCommerce Advanced Product Overview	Larry Adams
Enter the Affiliate Matrix - A Guide for New Affiliate Managers	Paul Colligan
Forging Quality Relationships	Terance Kinsky
Getting Customers to Spend More and Decrease Your Affiliate Acquisition Costs	Declan Dun
Getting Started in Affiliate Marketing	Nicole Russell
How Offline Affiliates Drive Online Sales	Declan Dun
How to Build A Successful Affiliate Program	Melissa Salas
How to Choose an Affiliate Program	Rosalind Gardner
How to Effectively and Efficiently Communicate and Manage tens of Thousands of Affiliate Partnerships	Larry Joseloff
How to Get More of Your Affiliates Engaged and Producing	Anik Singal
How to Grow Your Sales with Flowers (and Gifts!)	Tara Watson
How To Use Internet Radio Strategies and Tactics	Martin Wales
Innovative Partnerships	James Keating
Internet and Credit Card Fraud Avoidance	Tony Fiore
Jump Starting Your Affiliate Program	George Conlow
Linkshare in Japan	Stephen Messer
Loyalty In Affiliate Programs	Brandon Ramos
Maximize Revenue Working with Affiliate Program Administrator	Peter Meluso
Multichannel Retailer Approaches for Affiliate Marketing	Stephanie Agresta
Passion and Profit	Deborah Carney
Power Recruiting: Using Advanced Tools to Locate and Qualify Top Affiliates	Jeff Molander
Power Tools	James Martell
Putting the Marketing into Affiliate Marketing	Amit Kapoor
Recruiting Affiliates	Shawn Collins
Secrets of Affiliate Lead Generation: How to Do More than Pay Per Sale and Lower Costs	Declan Dunn
Selling to a Niche Market: Advantages and Disadvantages of Selling Unique Products	Amanda Moralis
Setting Up Your Affiliate Program	Nicky Senyard
Six Steps to a Measurable (and Strategic) Customer Program	Steven Nicks
So, You Want To Be An Author	Panel Speakers
Solving the Complexity of managing affiliate programs across multiple networks	Jonathan Miller
State of the Affiliate Union (Part 1)	Martin Wales
State of the Affiliate Union (Part 2)	Martin Wales
State of the Affiliate Union (Part 3)	Martin Wales
State of the Affiliate Union (Part 4)	Martin Wales
Still Here After All These Years	Brad Waller
The Five Success Principles	Martin Wales
The Overstock.com Affiliate Advantage	JT Stephens
The Power of Loyalty	Nassim Nazemi
The Pros and Cons of Running an Independent Affiliate Program	Jason Hardy
The Role of the Network in Affiliate Fraud	Clint Schmidt
Tips on How to Get published for Online Marketers	James Luckhoo
Travelocity Affiliate Marketing	Brian Megless
You're an Affiliate, Now What!?	Amy Rodriguez
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Search Marketing

Title	Speaker
52 Marketing Hits For a Nickel	Paul Colligan
Advanced Search Engine Marketing	Patrizio Spagnoletto
Beginning Search Engine Marketing	Patrizio Spagnoletto
Bidding on Paid Search Listings	Lori Wieman
Business and Implementation Challenges to SEM	Barbara Coll
CPC, CPA, CPL --The Difference Between and the Advantages of Each	Kate Wallace
DIY Search Marketing	Dana Todd
Extending Your Reach	Bryan Everett
Getting Vertical - Reaching Target Audiences with A9	Barnaby Dorfman
Hiring an SEM	Jennifer Laycock
How Are Marketers and Advertisers Using Paid Placement Search and SEO Efficiently Today	Seana Mulcahy
How SEM Differs From Industry to Industry	Amit Jhalani
How to Be the First Listing on Search Engines	Chelsey Langan
Is the Glass Half Empty or Half Full?	Paul Colligan
Keyword Longtail	Matt Baily
PPC Is Not A Drug	Kathryn Finney
Search Engine Marketing Power Tips, plus SEM Bloopers and Blunders	Kevin Lee
Search Engine Optimization Basics	Catherine Seda
Search is HOT for Hispanics	The Hispanic Marketing Panel Speakers
Search, Web 2.0, Blogs and All That: The Role of Publisher in and Internet Drive	John Battelle
SEM: The 5 Keys to a Successful Program	Tim Daly
Shopping Behavior: Repeat Searches, Clicks and Advertising ROI	Nico Brooks
Stomping the Search Engines	Brad Fallon
Successful Search Engine Copyrighting	Heather Lloyd-Martin
The Art and Craft of Organic Search Engine Optimization	Paul Bruemmer
The Basics of Pay-Per-Click	Catherine Seda
The Contextual Opportunity for Publishers	Jay Sears
The Googleplex and Your Web Site's Ranking	Stephen Arnold
The Move to Rich Media in Paid Search	Michael Lyons
Trends in SEM 2005	Fredrick Marckini
Using Keyword Research Tools Immediately	Susan O'Neil
What's New In Search Marketing?	Anne Kennedy
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Interactive Marketing

Title	Speaker
Accounting Hints for the Small Business	Irwin Steinberg
Blogging to Recruit and Retain Affiliates	Shawn Collins
Blogs, Affiliate Programs, and Word of Mouth Marketing	Declan Dunn
Building a Japanese eCommerce Sales Channel	Scott Neville
Cookies: Are they really bad monsters, or are they just trying to help?	Jarvis Coffin
Customer Relationships Built on Marketing Channel Integration	Jiri Marousek
Customer Storytelling at the Heart of Marketing Success	Parrish Hanna
Email Marketing 101	Anthony Salerno
Email Marketing: Best Practices (Part 1)	Barry Stamos
Email Marketing: Best Practices (Part 2)	Barry Stamos
Fundraising on the Net	Deborah Carney
How to Choose an Internet Service Provider	Ben Liggit
How to Lose Your Shirt Abroad: Taboos and Obstacles in International Business	Bill Decker
Improving your Profit Margins in Todays e-commerce market	Rick Fernandes
Interactive Advertising: Online Marketing and the Law	Gary Kibel
International Payments	Peter Sampson
It Takes A Village to Build a Winning Customer Relationship	Dianna Sadlouskos
Jumbo Shrimp Marketing	John Moore
Leveraging Online Marketing	Natasha Lee
Link Development: Balancing the Link Equation	Todd Malicoat
Measuring Website Success (Part 1)	Jim Sterne
Measuring Website Success (Part 1)	Jim Sterne
Merchandising Through Online Advertising	David Berkowitz
Mommy, Where do customers come from?	Larry Bailin
Monetize Your Content Site	Deborah Carney
Need a Database, Datafeed, Norton Banner Free Site?	Sandra Roussel
Overcoming Europe's Mulitple Markets	René Rechtman
Performing Useful Web Analysis For Your Website	Akin Arikan
Press Release Optimization for News Search Engines	Greg Jarboe
Profit Orientated Community Building	Roger Dooley
Profits by Podcast	Paul Colligan
RSS Marketing Trends	Dick Costolo
Starbucks Tribal Knowledge	John Moore
The Blogging of Business vs. the Business of Blogging	Doc Searls
The Importance of Community in Affiliate Marketing	Deborah Carney
Trademark Rights and Search	Matt Naeger
Understand Your Future Audience Now	Andy Beal
Using RSS to Improve E-Commerce Results	Amanda Watlington
Using the Web to Enhance Your Public Relations	Mick Jolly
Utilizing Datafeeds: The Importance of Taxonomy	Melissa Salas
Website Conversion Rate Tuning and Improvement	Tim Ash
WUUTEVVVER!! Online Marketing To Teens	The Teen Marketing Panel Speakers
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