FEATURING CHRIS ANDERSON AND JOHN BATTELLE – The Long Tail
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which was published in 2006, and runs a blog on the subject at www.thelongtail.com.
Previously, he was at The Economist, where he served as U.S. Business Editor, Asia Business Editor (based in Hong Kong); and Technology Editor. He started The Economist’s Internet coverage in 1994 and directed its initial web strategy. Mr. Anderson's media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Prior to that he worked as a researcher at Los Alamos National Laboratory’s meson physics facility and served as research assistant to the Chief Scientist of the Department of Transportation. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
Anderson is an officer of the Young Presidents’ Association and a regular speaker and participant at the World Economic Forum in Davos, Switzerland.
John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Currently on leave from Graduate School of Journalism at the University of California, Berkeley, Battelle, 40, is also a founder and Executive Producer of the Web 2.0 conference and "band manager" with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.
Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), a national bestseller, and is the monthly "Titans of Technology" columnist for Business 2.0 magazine. He also maintains Searchblog, a daily site covering the intersection of media, technology and the internet at www.battellemedia.com.
Battelle was named a "Global Leader for Tomorrow" by the World Economic Forum in Davos, Switzerland and a finalist in the "Entrepreneur of the Year" competition by Ernst & Young. He holds a bachelor's and a master's degree from the University of California, Berkeley.
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare
Expand Your Footprint and Monetize More Engagements (On Demand)
Steve Denton – LinkShare
Stephen R. Denton is the President of LinkShare Corporation, one of the Internet’s leading performance-based marketing companies. Steve joined LinkShare in 2000, and prior to becoming President, served as Senior Vice President of Client Development and Distribution Services. Prior to joining LinkShare, Steve served as Managing Director of Sales for the New York/New Jersey region of FedEx Corporate Services. Steve’s career in sales management has also included leadership positions at The Times-Mirror Company and PepsiCo. Steve has been mentioned in numerous publications, including the Wall Street Journal, Crain’s New York Business, Catalog Success, Revenue magazine and Internet Retailer, among many others.
The Internet is ripe with new opportunities to expand reach and visibility. Join Steve Denton for a comprehensive overview of the current distribution landscape, including new trends, technologies, international growth opportunities, emerging spending patterns and how you can use these innovative new channels and developments to your best business advantage.
Google Analytics - Converting Visitors into Buyers (On Demand)
FEATURING PAUL BOTTO AND NICK MIHAILOVSKI – Google
As North American Direct Sales Team Lead for Google Analytics, Paul Botto works directly with Fortune 1000 clients to facilitate their understanding, adoption, and implementation of Google Analytics. His accounts span a wide range of verticals including automotive, finance, CPG, tech b to b, and entertainment. Prior to joining Google, Paul was at Urchin Software for 5 years where he won some of Urchin's most prestigious Fortune 500 accounts and was integral to building the success that culminated in Urchin's acquisition by Google in April 2005.
Nick Mihailovski is a Google Analytics account manager and former Urchin employee. With a Computer Science degree and sharp acumen of online marketing, Nick finds himself teaching and consulting on how best to leverage web analytics to improve client's online channel. Current clients include Fortune 500 companies across North America.
Introducing Google Analytics. Sophisticated. Easy. Free. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. In today's discussion we will present a high level overview of Google Analytics, how it differentiates from other solutions, and key reports you can use today to start improving your online performance.
Designing
the Conversion Funnel
Bryan Eisenberg – Future Now
One of the co-founders and CPO
(Chief Persuasion Officer) of Future Now, Inc., Bryan
has been helping companies realize that to maximize results
it is essential to incorporate expert persuasion techniques
into website design, email marketing, development and
implementation. He is the publisher of Future Now's award-winning
newsletter GrokDotCom, is the author of ClickZ's column
"ROI Marketing", and has been a featured speaker at DMDAYS,
Adtech, Search Engine Strategies, Internet World, Net.Marketing,
DMA Annual, eMetrics Summit, Electronic Retail Association,
Wizard Academy & ClickZ Email Strategies. Bryan has been
recognized by The Wall Street Journal, Business 2.0, CXO
Europe, Forrester Research, Publish, Internet Advertising
Report (IAR) Chicago Business Tribune, Inc Magazine, Entrepreneur,
Target Marketing, DM News, Microsoft's bCentral, EDP the
Business, MarketingSherpa, the Toronto Star, Ecommerce
Guide, Smart Money, InternetDay & Internet Retailer for
his thought leadership in the critical area of internet
marketing, website development and design, and web analytics.
Bryan is also a member of the Asilomar Institute for Information
Architecture, Usability Professionals' Association, and
the American Society for Quality. Bryan is also one of
the founders and Chairman of the Web Analytics Association.
A successful entrepreneur in his own right, he also has
consulted to and run seminars for companies such as: PriceWaterhouseCoopers,
AeroTek/ Allegis Group, Dell, Volvo, Computer Associates,
Overstock.com, LowerMyBills, Agora Publishing, CafePress.com,
RADirect and many others. He holds a B.A. from Brooklyn
College, CUNY, and did graduate work at The Wurzweiler
School. Bryan is a co-author of the New York Times, Wall
Street Journal and USA Today bestselling "Call to Action",
"Persuasive Online Copywriting" and "The Marketer's Common
Sense Guide to E-Metrics" and also teaches at Roy H William's
Wizard Academy. Bryan also is an inventor of Persuasion
Architecture for which a patent is pending. Bryan and
Jeffrey's next book "Waiting for Your Cat to Bark: Persuading
Customers When They Ignore Marketing" is due out June
2006.
Digital
Strategies for Marketing
Geoff Ramsey – eMarketer
Geoff Ramsey is one of the Internet’s
most exciting digital marketing visionaries. He’s also
a dynamic and highly entertaining speaker who gives business
leaders fresh perspective and critical data they need
in order to successfully execute in today’s rapidly evolving
e-business landscape. As CEO and co-founder of New York-based
eMarketer, Geoff is on the cutting edge of new research
statistics, trends and best practices covering every aspect
of the Internet, e-business and online marketing. eMarketer
provides a wide range of information products - including
e-business reports, daily research articles and the world's
largest database of Internet statistics - that help Fortune
1000 executives make smarter online marketing and branding
decisions.
How
to Improve Search, Email and Landing Page Results Scientifically
Anne Holland – MarketingSherpa
MarketingSherpa is a research
firm publishing Benchmark Guides, Buyer's Guides, and
How-to Reports plus a 500+ marketing Case Study Library.
173,000 advertising, marketing and PR professionals read
MarketingSherpa's publications every week. Praised by
The Economist, Harvard Business School's Working Knowledge
Site, and Entrepreneur.com, MarketingSherpa is headquartered
in Warren RI. A 20-year publishing industry veteran, Holland
previously served as the Head of Marketing for Phillips
Business Media, a $100 million publishing company. She
helped launch one of the world's first profitable subscription
sites in 1995, and the trade publications Interactive
Marketing News in 1994 and MIN's New Media in 1995. Holland
has been quoted in the New York Times, Business 2.0. CBS
Marketwatch, B@B Magazine, Fast Company, Target Marketing,
and many other publications. She is an Advisory Board
Member for the Web Analytics Association, ad:tech, and
The Glimpse Foundation. In addition, her recent speaking
schedule includes Affiliate Summit, the Web Marketing
Association, Newsletter & Electronic Publishers' Association,
Intel's internal marketing summit, MarketingSherpa's Lead
Generation Summits, the New Zealand Marketing Association,
and ContentBiz's Selling Subscriptions to Internet ContentSummits.
How
Blogs and Web 2.0 Can Change Your Business Forever
Seth Godin – Author
SETH GODIN is a bestselling author,
entrepreneur and agent of change. Godin is author of six
books that have been bestsellers around the world and
changed the way people think about marketing, change and
work. Permission Marketing was an Amazon.com Top 100 bestseller
for a year, a Fortune Best Business Book and it spent
four months on the Business Week bestseller list. It also
appeared on the New York Times business book bestseller
list. Unleashing the Ideavirus is the most popular ebook
ever written. More than 1,000,000 people downloaded the
digital version of this book about how ideas spread. Featured
in USA Today, The New York Times, The Industry Standard
and Wired Online, Ideavirus hit #4 on the Amazon Japan
bestseller list, and #5 in the USA. The Big Red Fez, Godin's
take on web design, was the #1 ebook (worldwide) on Amazon
for almost a year before it was published in paperback
in 2002. The Miami Herald called it one of the best business
books of the year. Survival is Not Enough has made bestseller
lists in Germany, the UK and the United States. With a
foreword by Charles Darwin, this breakthrough book redefines
what change means to anyone who works for a living. Tom
Peters called it a, "landmark." The book was first excerpted
in Fast Company, where Godin is a contributing editor.
Purple Cow, was a New York Times and Wall Street Journal
bestseller. It's all about how companies can transform
themselves by becoming remarkable. Free Prize Inside,
was an Amazon Top 50 bestseller and a New York Times business
bestseller. It describes how every single person in your
organization is in the marketing department... and shows
you how to make something happen. Just out, All Marketers
are Liars has already made the Amazon Top 100 and has
inspired its own blog. Find out more at www.allmarketersareliars.com.
Seth is a renowned speaker as well. He was recently chosen
as one of 21 Speakers for the Next Century by Successful
Meetings and is consistently rated among the very best
speakers by the audiences he addresses. Seth was founder
and CEO of Yoyodyne, the industryÏs leading interactive
direct marketing company, which Yahoo! acquired in late
1998. He holds an MBA from Stanford, and was called "the
Ultimate Entrepreneur for the Information Age" by Business
Week.
The
New Realities of Online Life
Lee Rainie – Pew Internet and American Life Project
Lee Rainie Director Pew Internet
& American Life Project Lee Rainie is the founding Director
of the Pew Internet & American Life Project. For more
information, please click speaker name.
Bryan Eisenberg – Future Now 
