Abstract:
We will cover several important topics, including the changing face of affiliate marketers, the impact of future technologies such as web services on affiliate marketing, and transparency issues in affiliate marketing.
"The next generation of affiliate marketing panel at ecomXpo presents an opportunity for several leading experts to discuss and debate a set of solutions and ideas to problems and opportunities facing the affiliate marketing community. We will discuss pressing issues facing the affiliate marketing industry such as the future of PPC affiliates, the need by merchants for greater affiliate transparency and communication systems, and the effect of web services technology on affiliate marketing in general. For the nimble and well-prepared affiliate marketer, the next generation of affiliate marketing has never looked better."

Abstract:
Behavioral Targeting allows marketers get better results from more targeted impressions and also show consumers ads that are relevant to them. It creates a win-win for consumers and advertisers alike– and it is growing by as much as 70%+ each year. Go beyond search and beyond contextual and see out how to implement behavioral into your campaigns.
Why should you care?
• BT has been identified by Forrester Research, Jupiter Research and eMarketer as a marketing necessity.
• BT gives you presence in major web properties at low CPC rates that you can’t get by going direct to the publishers.
• What’s more – ads show up when it makes sen$e, to select, targeted consumers with a proven interest in your offer.
• When used in conjunction with search, it can lower your CPA by as much as 40%.
• In a recent NextAction test, BT targeted ads generated a 32x increase in conversions.
• Advertisers will spend $1.2 Billion this year in BT.
Come find out how marketers are leveraging this increasingly important technique and how you can boost your conversions, revenue and sales with behavioral targeting.

Abstract:
In this panel discussion, we will engage in a friendly debate on the problem of click fraud and possible solutions. The panel brings together the perspectives of three media heavyweights: Shuman Ghosemajumder, Google's top fraud cop and noted media commentator; Tom Cuthbert, outspoken advocate for third-party click fraud monitoring; and Gary Kibel, leading expert on new media law. Following the debate, the audience will have the opportunity to submit questions, friendly or otherwise.

Abstract:
The answer is a loud “NO” from these 3 visionaries in the Podcast space who have both monetized their Podcasts and are willing to explain exactly how they’ve done it. Join Paul Colligan, author of “The Business Podcasting Bible” and host of the Profitable Podcasting Podcast and his three guests as they discuss the very real world of Podcast Monetization from a distinctly female point of view.

Abstract:
At Worldwide Brands, our full-time research staff is dedicated to locating and verifying legitimate wholesalers for online businesses. We provide the resources online businesses need through radio shows, ecommerce educational content, and wholesale directory products. We are the official eBay Radio product sourcing editors and are eBay certified Solution Providers. We are THE Product Sourcing Experts!

Robin Cowie is President of Worldwide Brands. He is well known for being one of the producers of The Blair Witch Project. Robin became a partner in January, 2003, bringing his entrepreneurial drive and internet marketing skills. He is co-host of the Entrepreneur Magazine E-Biz Radio Show and the Entrepreneur Magazine Product Sourcing Radio Show which air weekly. An expert in the convergence of entertainment and the Internet, Robin invites creative talents, entrepreneurs, investors and others to join him in his passion to build a global creative commerce community.

Abstract:
Are you ready for the Mobile Search Marketing era? Meeting needs via customer directed mobile search will make the difference between your brand being an adored cash machine or your brand being becoming non-existent, especially with Generation Y. Customer directed mobile search queries combined with LBS, RFID and stored preference information in conjunction with superior execution and retention efforts will outperform tired 20th century sales pitches. The evolution of Chief Marketing Officer to Chief Customer Officer commences now! Organizations that outperform will have corporate cultures that encourage bottom up innovation, recruit based on competencies and blogs and embrace customer listening fully. Have you redesigned your organization away from product pushes and towards customer listening and real-time customer-driven innovation?

Abstract:
Exploring seasonal trends in Pay Per Click online advertising –Is Your Campaign Ready for the Holidays? Seasonal trends play an important role in many media campaigns, and the search engine marketing industry is no different. With all seasons, especially during holiday times, there are few campaign tips that advertisers should heed. The presentation will cover the main Do’s and Don’ts of holiday search marketing. Including how to take advantage of the generated interest and increase the marketability of your website by adding seasonal keywords.

Abstract:
While most companies have embraced the web as a tool to disseminate information about their products or services, most have not leveraged it strategically to drive significant incremental revenue. And in today's world of marketing ROI accountability, that won't help you achieve your goals. Come learn about the web's "eight strategic revenue drivers", and how you can leverage them to add to your bottom line. This session will show, through various case studies, how companies have succeeded by tapping into an enlightening array of creative approaches.

Abstract:
Which came first … Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It’s similar to the age-old question of which came first – the Chicken or the Egg – which pits Creationists against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists. John Moore, the marketing doctor from the Brand Autopsy Marketing Practice, will add his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

Abstract:
In light of the latest changes to Google’s algorithms as well as future expected changes it is important to know the best current (and hopefully future) link building strategies for Google. Brief mention will be made of the various different algorithms that Google may use either now or in the future (this information will be presented in layman’s terms) and the significance that these algorithms will most likely have on linking strategies. Furthermore, the general “philosophy” behind these different algorithms will be explained so as to get a sense of the general focus one should have for their overall linking strategy. In short, Google wants relevant results and not spam (as relevant search results is essential for the financial success of their search engine) and the new algorithms are designed to make it harder to easily manipulate one’s search rankings. The links that Google is going to like the most are those which come from quality, authoritative, and/or popular sites and which are not easy to come by (i.e., an article on one of these sites with a link within the article will be worth more than an paid text link). The presentation will also focus on how to find these quality sites as well as how to get quality links on them. The new focus for linking strategies is on quality content both on-site and off-site (both of which are necessary to attract the quality links which will help one’s rankings on Google).

Abstract:
As people change the way they search, connect and interact with the web, search marketing will need to change. Strategies such as social media optimization provide search marketers a competitive edge though tactics that increase visibility, traffic and sales as a result of social search, networking and shared information channels as well as achieving a benefit to their SEO programs. This presentation from veteran Internet marketer, Lee Odden - CEO of TopRank Online Marketing, will explain the fundamentals of a Social Media Optimization strategy as well as emerging tactics to help make your search marketing program a success.

Abstract:
Individuals are exposed to more than 3,000 marketing/advertising messages each day. With more of our time being spent online, the number of messages will likely only increase. So, how does a brand break out of the clutter? Research has found that when a brand creates an emotional connection with their visitors, it positively impacts response rates, retention, and revenues. According to a recent paper by Byron Reeves of Stanford University, “Social intelligence – in the form of facial and emotional expressions, gestures, and speech and language abilities – is the essence of personalized and effective communication. Social intelligence determines engagement, attention, learning, persistence in relationships, and subjective evaluations of experience.”
So knowing that human to human interaction is critical to creating personal and effective communication (engagement), what technologies now exist that can produce a similar experience online to engage your visitors and make your brand truly stand out? This presentation will provide an overview, examples and case studies of Rovion’s InPerson video technology that has been proven to increase engagement, click through rates, retention, ultimately generating a positive ROI for the marketer.

Abstract:
This presentation discusses the importance of the user experience within the checkout process. Included in the presentation is a framework for retailers to gauge their checkout process and identify areas of improvement. A look into checkout best practices is also provided as two of the leading retailers in our industry are discussed.

This presentation is geared to any eCommerce executive who wants to leverage cart/checkout data in order to systematically improve sales and conversion.

Abstract:
Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings. You will learn:
* Google's PageRank scores: red herring or useful metric?
* What makes a link valuable or not
* Creative strategies for building link-worthy content
* What works when approaching webmasters with link requests
* Pitfalls to avoid if buying or bartering links

Abstract:
For e-commerce merchants, search is an effective and efficient means for capturing the attention and engagement of shoppers. To enjoy the business results possible from search, marketers must constantly reposition their site, its offering, and its search marketing. In this presentation, you will be exposed to a number of tactical options you can use to:
- Increase the number of new visitors from search
- Increase your organic search visibility
- Improve your pay-per-click ROI
- Improve your online sales performance