eComXpo - The Virtual Trade Show for eCommerce Marketers

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Attend educational sessions including various featured, keynote and panel presentations covering topics on affiliate search and interactive marketing.
Prior speakers include Chris Anderson, Shawn Collins, Seth Godin, John Battelle, Dana Todd, Linda Woods, Steve Denton and dozens more. Click Here for a list of March 2007 speakers.
See Keynote Speakers share their views on where this marketplace is going, and what you need to do now to prepare.

View Sample Presentation

Link Building Strategies For Google

Moshe Morris – SEM Basics

In light of the latest changes to Google’s algorithms as well as future expected changes it is important to know the best current (and hopefully future) link building strategies for Google. Brief mention will be made of the various different algorithms that Google may use either now or in the future (this information will be presented in layman’s terms) and the significance that these algorithms will most likely have on linking strategies. Furthermore, the general “philosophy” behind these different algorithms will be explained so as to get a sense of the general focus one should have for their overall linking strategy. In short, Google wants relevant results and not spam (as relevant search results is essential for the financial success of their search engine) and the new algorithms are designed to make it harder to easily manipulate one’s search rankings. The links that Google is going to like the most are those which come from quality, authoritative, and/or popular sites and which are not easy to come by (i.e., an article on one of these sites with a link within the article will be worth more than an paid text link). The presentation will also focus on how to find these quality sites as well as how to get quality links on them. The new focus for linking strategies is on quality content both on-site and off-site (both of which are necessary to attract the quality links which will help one’s rankings on Google).

October '07 Sponsors

PLATINUM SPONSORS

GOLD SPONSORS

MEDIA SPONSORS

OFFICIAL SPONSORS

PHYSICAL SHOW SPONSORS

Click Here to View Complete List of October '07 eComXpo Sponsors